In a previous role, I was tasked with the exploration of the design direction for a BBQ. The goal was to explore how an existing brands design language would translate into the outdoor cooking space. These concepts were developed in 2 days as a quick exploration.
Classic Bold was to convey elegance as well as strength.
Modern Sleek was to convey simplicity and look neat. This design later became the reference point for the brands entry into the outdoor cooking space.
"Retro POP" incorporated some design cues from the brands logo and explored a retro / sculptural direction.